How can I keep my Audi A5's leather seats looking like new?

I just got my new Audi A5 and I want to make sure the leather seats last as long as possible. What are the best ways to maintain the appearance and condition of my leather seats?

Regularly clean your leather seats with a damp cloth and mild soap. This will help remove dirt and prevent the leather from drying out.

Invest in a good quality leather conditioner and apply it to your seats every few months. This will help keep the leather soft and prevent cracks.

Try to avoid sitting on your leather seats when you are sweaty or wearing sunscreen. These products can stain the leather and cause damage.