How to minimize road noise in the Audi A8?

I recently bought an Audi A8 and have been noticing a lot of road noise while driving. It's quite distracting and takes away from the smooth ride. What can I do to minimize this noise?

One of the most common causes of road noise in luxury cars like the Audi A8 is due to worn-out or improper tires. Make sure to regularly check your tires for wear and tear and replace them if necessary. Also, make sure they are properly inflated according to the manufacturer's guidelines.

Another factor that contributes to road noise in cars is the use of low-quality or worn-out brake pads. When the brake pads are not functioning properly, they can create excessive noise while driving. Consider getting your brake pads checked and replaced if needed.