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What is the purpose of the Audi R8's 'Virtual Cockpit'?

The Audi R8's 'Virtual Cockpit' is a feature that has been heavily marketed by the company, but what exactly does it do and is it worth the added cost?

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The 'Virtual Cockpit' in the Audi R8 serves as a fully-digital instrument cluster that displays important driving information in a sleek and customizable manner. While it may seem like a minor addition, it greatly enhances the overall driving experience.

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