Why do Audi A7s come with a virtual cockpit?

I've noticed that many cars in the luxury car market, like the Audi A7, come with a virtual cockpit feature. What is the purpose of this feature and how does it benefit the driver? Can it be customized?

The virtual cockpit in Audi A7s serves as a fully digital instrument cluster, replacing the traditional analog gauges. It provides a customizable display of important information, such as speed and navigation, right in the driver's line of sight. This allows for a more seamless and intuitive driving experience.

The virtual cockpit can also be customized to fit the driver's preferences. This includes choosing between different display modes, such as classic, infotainment, and sport, as well as adjusting the size and layout of certain information. It allows for a more personalized driving experience.

With the virtual cockpit, Audi A7 drivers can also access and control various features and settings, such as media and phone calls, directly from the steering wheel. This minimizes distraction and helps keep focus on the road.