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Why do Audis have a virtual cockpit?

I've noticed that newer Audi models come equipped with a virtual cockpit instead of traditional analog gauges. What is the purpose of this and how does it work?

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The virtual cockpit is essentially a fully digital instrument cluster which displays all necessary information such as speed, navigation, and media in one central screen. This allows for a more customizable and visually appealing display compared to traditional analog gauges.

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