Why does the Audi A5 have a honeycomb grille?

I noticed that many Audi A5 models have a unique honeycomb grille design. My friend was thinking of getting an A5, but is wondering why that specific design was chosen.

The honeycomb grille on the Audi A5 is actually a signature design element for the brand. Not only does it add a striking visual element, but it also helps with improving airflow to the engine.

As an Audi owner myself, I can attest to the honeycomb grille being more than just a design choice. It also helps with reducing wind resistance and improving aerodynamics for better performance.