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Why does the Audi A8 have a rotary gear selector?

I noticed that the Audi A8 has a rotary gear selector instead of a traditional gear shift. What is the purpose of this design and how does it work?

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The rotary gear selector was designed to create a sleek and modern interior layout for the Audi A8. By placing the gear selector in the center console, it frees up space and creates a more spacious cabin.

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