Why is the Audi A8 considered the epitome of luxury cars?

I've been seeing a lot of buzz surrounding the Audi A8 and its features, but what sets it apart from other luxury cars? Is it just the brand name or are there technological advancements that justify its reputation?

As a long-time owner of an Audi A8, I can safely say it's not just the brand name that makes it special. The car is packed with state-of-the-art technology and is a pleasure to drive.