Why does the Audi A6 have a virtual cockpit in its interior?

I've noticed that the Audi A6 has a digital display in place of traditional gauges. What is the purpose of this feature?

The virtual cockpit in the Audi A6 allows for a more customizable and informative display of important vehicle information, such as speed and rpm. It also helps to reduce driver distraction by keeping all necessary information in one central location.

Having a digital dashboard in the Audi A6 also allows for advanced features like Google Earth mapping and smartphone integration, making the driving experience more convenient and enjoyable.

Not only does the virtual cockpit add a modern and sleek touch to the interior of the Audi A6, but it also enhances the overall functionality and technology of the vehicle.